Can You Really Target a Twitter Ad at Just the President?

The Washingtonian reported Sunday that tenacious D.C. lobbyists have been increasingly trying to target social media ads directly at high-ranking figures in the Trump administration, including the Twitter-obsessed president himself. Some firms claim that they’ve used a technique called geofencing to target ads at people in the White House, Mar-a-Lago, and the Trump Hotel based on the president’s traveling schedule. “We’re following [Trump] where he goes,” said a partner at one lobbying firm. Consultants also claimed to have geofenced Jared Kushner and Ivanka Trump’s home, restaurants frequented by administration officials, and a school attended by the child of an influential figure in the president’s orbit. Can you really target Twitter ads at the president by geofencing a building that he’s occupying?

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